Marketing Archives - The Truth About Watches

Rolex Hates You and Thinks You Suck

Robert Farago — Tue, 15 Aug 2023 15:05:44 +0000

Rolex hates you. To wit: “Two of the first known owners of Rolex’s 2023 ‘Emoji’ DayDates have been revealed as super-collector celebrities,” watchpro.com reports, “musician John Mayer and American Football legend Tom Brady.” If Rolex liked you, it would be you hearing “right this way” at your local Rolex dealer. But no. Why? Because Rolex […]

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Does Moonswatch Madness Maul OMEGA?

Robert Farago — Tue, 01 Aug 2023 16:41:51 +0000

Swatch released their 11-piece Moonswatch collection on March 26, 2022. The watch world went nuts. Buyers waited in long lines at stores. Flippers flipped Moonswatches for big bucks. And why not? The Moonswatch is a classic OMEGA Speedmaster Moonwatch (review here) for people who don’t give a shit about the movement and can’t afford seven […]

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Ultimate Fighting Championship – Tough Titties For Timex?

Robert Farago — Sat, 22 Jul 2023 19:01:13 +0000

Timex is the official watch partner of – and timekeeper for – the Ultimate Fighting Championship. Again. Still. Their current pitch: “Get in the Octagon with Timex and UFC to create your legacy.” Hmmm… I reckon you can round down to zero the percentage of watch buyers – or sane people – who’d step inside […]

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Can You Resist BA111OD’s Multi-Level Marketing Madness?

Robert Farago — Thu, 15 Dec 2022 18:17:27 +0000

[NB: BA111OD founder disagrees with this post. Click here for his comment.] BA111OD delivers Christmas gift with double tourbillon release usa.watchpro.com‘s headline proclaims. Two extremely handsome titanium-cased skeletonized tourbillon watches for $10k? Hopping over to ba111od.com, I discovered you can only buy from the website or an “Afluendor.” No, it’s not the Spanish nickname for […]

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Available Today! New Citizen Avatar Watches!

Robert Farago — Fri, 09 Dec 2022 16:33:47 +0000

Avatar was racist. History’s highest grossing movie had the same plot as Dances with Wolves: a white guy saves indigenous people. But what do I know? I’m the movie-goer who started chanting “Iceberg! Iceberg!” after enduring Titanic’s titantically boring first half. So what of the new Citizen Avatar watches? Let’s start with a simple question […]

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Confirmed! Audemars Piguet Code 11.59 is a Flop

Robert Farago — Fri, 25 Nov 2022 23:35:14 +0000

Audemars Piguet is a member of watchmaking’s “Holy Trinity,” As befits sanctified royalty, AP has a “grail” watch: the Royal Oak. A watch that rode the pandemic roller coaster all the way to the top. At the [maybe temporary] end of that ride, desirable pre-owned Oaks still pull twice retail – or more. The Audemars […]

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MoonSwatch – OMEGA Jumped the Shark

Robert Farago — Mon, 21 Nov 2022 21:29:05 +0000

The expression “jump the shark” comes from the fifth season of the TV sitcom Happy Days, While “Fonzi’s” stunt didn’t end the series’ popularity, “jumped the shark” now means “a point at which far-fetched events are included for the sake of novelty, indicative of a decline in quality.” Hence my take on the Swatch X […]

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